Advertising Specs

Double Truck

Width
Height

Full Page Bleed

Width
Height

Full Page (Non Bleed)

Width
Height

1/2 Page (Vertical)

Width
Height

1/2 Page (Horizontal)

Width
Height

1/4 Page

Width
Height

Detach Card

Width
Height

Insert Card

Width
Height

Trim

16.750″
10.875″

Trim

8.375″
10.875″

Trim

7.375″
9.925″

Live

3.6″
9.925″

Live

7.325″
4.9″

Live

3.6″
4.9″

Live

8
9

Live

8.5
5.125

Live

14.750″
9.925″

Live

7.375″
9.925″

Live

7.375″
9.925″

Bleed*

4.125″
11.125″

Bleed*

17″
11.125″

Bleed*

8.625″
11.125″

MATERIAL REQUIREMENTS
Lifestyle Media Group requires all advertisements to be submitted to the specifications exactly, in order to ensure the highest quality reproduction to meet clients expectations. Any ad requiring design will be contracted out at the clients’ expense – for a minimum of $100 per hour.

Ads by email: High Resolution PDF’s only. CMYK Press-Ready PDF files on CD, via email or ftp. Microsoft Word, Powerpoint and Publisher files are NOT acceptable. 

Please ensure that all fonts are embedded, all colors are converted to CMYK, and overprinting is turned off. We recommend saving at 300dpi. See size specifications on back. 

SPECIFYING COLORS IN APPLICATIONS:
When choosing colors in your applications, choose only Process Colors selected from samples for coated stocks. Specifying Pantone colors in your applications can produce inaccurate results. Do not use spot colors. 

SUPPORTING GRAPHICS
Bitmap or pixel-based graphics must be in CMYK format saved wither as a TIFF or EPS. When using clipping paths with EPS files, set the flatness value to no lower than 4. Vector-based graphics must be in an EPS format. When pixel-based images are embedded in the graphics the original graphic must be included. All logo type must be converted to outlines (paths).

*BLEED REQUIREMENTS
*A general rule for Adobe InDesign, and Adobe Illustrator users: When a full page bleed is desired, please set your document size for the Full Page Trim Size listed above. Any objects that require a bleed should extend at least 1/8″ beyond the edge of your document. Live matter should be kept 1/4″ in from the trim size. Account for a 1/4″ in the center for the glue. 

Placement Name:

Rectangle

Placement Name:

Leaderboard

Dimensions:

300×250

Dimensions:

728×90 (Desktop)
320×50 (Mobile)

Accepted Formats:

  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL

Accepted Formats:

  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL

Max File Size:

80KB

Max File Size:

80KB for each creative

Additional Notes:

Desktop and Mobile

Additional Notes:

Desktop and Mobile.

Placement Name:

Pushdown

Placement Name:

Sneaker

Dimensions:

2000×400 (Desktop)
350×70 (Mobile)

Dimensions:

728×90 (Desktop)
320×50 (Mobile)

Accepted Formats:

  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
  • Minimum Recommended font size: 60pt
  • Ratio should be 5:1

Accepted Formats:

  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL

Max File Size:

150KB

Max File Size:

80KB for each creative

Additional Notes:

Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Additional Notes:

Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Placement Name:

300 x 250 Banner Ad (Specific to Lifestyle and SFBW)

Placement Name:

728 x 90 Banner Ad (Specific to TBBW)

Dimensions:

300×250

Dimensions:

728×90

Accepted Formats:

  • JPG, GIF, animated GIF, PNG
  • Click-thru URL

Accepted Formats:

  • JPG, GIF, animated GIF, PNG
  • Click-thru URL

Max File Size:

80KB

Max File Size:

80KB

Additional Notes:

3 Positions available

Additional Notes:

4 Positions available

  • HTML
  • The email should be 600px wide
  • Image files embedded
  • Should not have any CSS in the code
  • OR a single image file instead of HTML. 600 px wide. Suggested minimum length: 800px
  • Subject Line (60 characters or less including spaces)
  • Preview Text (40 or less characters including spaces)

Image Ad

  • Sizes: Please submit an image in each ratio:
    • 1:1 – 1080×1080
    • 1.91:1 – 1080×1920
    • 9:16 – 1600×850

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: Minimum of 1080×1080 pixels

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Image:
30MB

Video:
4GB

Caption:
Created by you or information that we could use to create a caption. Less than 100 characters.

Headline:
Call to action, created by you or information we could use to create a headline. Less than 60 characters.

Content Link:
Landing page you’d like the audience to be redirected to.

Video Duration:
Recommended length is 15 seconds – 4 minutes. Include main messaging within first 15 – 30 seconds of video.

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Double Truck:

Trim: 16.750″ x 10.875″
Live: 14.750″ x 9.925″
Bleed: 17″ x 11.125″

Full Page Bleed:

Trim: 8.375″ x 10.875″
Live: 7.375″ x 9.925″
Bleed: 8.625″ x 11.125″

Full Page (Non Bleed):

Trim: 8.375″ x 10.875″
Live: 7.375″ x 9.925″

1/2 Page (Vertical):

Live: 3.6″ x 9.925″
Bleed*: 4.125″ x 11.125″

1/2 Page (Horizontal):

Live: 7.325″ x 4.9″

1/4 Page– 3.6”w x 4.9”h
Detach Card– 8”w x 9”h
Insert Card– 8.5”w x 9”h

 

MATERIAL REQUIREMENTS
Lifestyle Media Group requires all advertisements to be submitted to the specifications exactly, in order to ensure the highest quality reproduction to meet clients expectations. Any ad requiring design will be contracted out at the clients’ expense – for a minimum of $100 per hour.

Ads by email: High Resolution PDF’s only. CMYK Press-Ready PDF files on CD, via email or ftp. Microsoft Word, Powerpoint and Publisher files are NOT acceptable. 

Please ensure that all fonts are embedded, all colors are converted to CMYK, and overprinting is turned off. We recommend saving at 300dpi. See size specifications on back. 

SPECIFYING COLORS IN APPLICATIONS:
When choosing colors in your applications, choose only Process Colors selected from samples for coated stocks. Specifying Pantone colors in your applications can produce inaccurate results. Do not use spot colors. 

SUPPORTING GRAPHICS
Bitmap or pixel-based graphics must be in CMYK format saved wither as a TIFF or EPS. When using clipping paths with EPS files, set the flatness value to no lower than 4. Vector-based graphics must be in an EPS format. When pixel-based images are embedded in the graphics the original graphic must be included. All logo type must be converted to outlines (paths).

*BLEED REQUIREMENTS
*A general rule for Adobe InDesign, and Adobe Illustrator users: When a full page bleed is desired, please set your document size for the Full Page Trim Size listed above. Any objects that require a bleed should extend at least 1/8″ beyond the edge of your document. Live matter should be kept 1/4″ in from the trim size. Account for a 1/4″ in the center for the glue. 

Placement Name:
Rectangle

Dimensions:
300×250

Accepted Formats:

  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL

Max File Size:
80KB

Additional Notes:
Desktop and mobile.

Placement:
Leaderboard

Dimensions:
728×90 (Desktop)
320×50 (Mobile)

Accepted Formats:

  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL

Max File Size:
80KB for each creative

Additional Notes:
Desktop and mobile.

Placement Name:
Pushdown

Dimensions:
2000×400 (Desktop)
350×70 (Mobile)

Accepted Formats:

  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
  • Minimum Recommended font size: 60pt
  • Ratio should be 5:1

Max File Size:
150KB

Additional Notes:
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Placement:
Sneaker

Dimensions:
728×90 (Desktop)
320×50 (Mobile)

Accepted Formats:

  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL

Max File Size:
80KB for each creative

Additional Notes:
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Placement Name:
300×250 Banner Ad (Specific to Lifestyle and SFBW)

Dimensions:
300×250

Accepted Formats:

  • JPG, GIF, animated GIF, PNG
  • Click-thru URL

Max File Size:
80KB

Additional Notes:
3 positions available

Placement Name:
728×90 Banner Ad (Specific to TBBW)

Dimensions:
728×90

Accepted Formats:

  • JPG, GIF, animated GIF, PNG
  • Click-thru URL

Max File Size:
80KB

Additional Notes:
4 positions available

  • HTML
  • The email should be 600px wide
  • Image files embedded
  • Should not have any CSS in the code
  • OR a single image file instead of HTML. 600 px wide. Suggested minimum length: 800px
  • Subject Line (60 characters or less including spaces)
  • Preview Text (40 or less characters including spaces)
  •  
Dimensions
Image Ad
  • Sizes: Please submit an image in each ratio:
    • 1:1 – 1080×1080
    • 1.91:1 – 1080×1920
    • 9:16 – 1600×850

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: Minimum of 1080×1080 pixels
 
Accepted Formats
Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size
Image:
30MB

Video:
4GB

Caption and Link
Caption:
Created by you or information that we could use to create a caption. Less than 100 characters.

Headline:
Call to action, created by you or information we could use to create a headline. Less than 60 characters.

Content Link:
Landing page you’d like the audience to be redirected to.

Additional Notes
Video Duration: Recommended length is 15 seconds – 4 minutes. Include main messaging within first 15 – 30 seconds of video.

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended